Sadhana Travels and Amarrass Records
Two journeys, one founder.
Sadhana Travel Services was started in 1994 by Ashutosh Sharma, then just 19 years old. Since then, Sadhana Travels has helped reporters, leisure travellers, and business clients navigate the world's toughest terrains.
In 2009, he founded Amarrass Records, and later Amarrass Society for Performing Arts, unearthing India's roots music. That passion for travel and for sound now comes together. Trusted travel logistics meet a deep-rooted artist network.
The result: Music Tours, immersive journeys across India's hidden landscapes.
The Story
Ashutosh Sharma was just 19 when he started Sadhana Travel Services in 1994, armed with little more than a phone line and a promise to never let a traveller down. What began as last-minute logistics for journalists heading into unpredictable corners of the world soon grew into a trusted name for leisure and business travel alike, built entirely on word of mouth.
Fifteen years later, that same instinct for going where others didn't led him to music. In 2009, he founded Amarrass Records, seeking out India's roots musicians in the villages and homes where their songs were born, rather than in studios. What started as two separate journeys, one on the road and one in sound, has now become one: Amarrass Music Tours, where trusted travel expertise meets a deep-rooted artist network, bringing travellers into the living heart of India's musical traditions.