ABOUT US
/ˈsɑːðənɑː/
noun: sadhana
"A disciplined and dedicated practice or learning, especially in religion or music.
"years of sadhana blessed him with technical mastery"
The story of Sadhana Travels is one of grit, dedication, and an unwavering commitment to service.
Founded in 1994 by Ashutosh Sharma at the age of 19, right after his first-year college exam.
The company soon received IATA accreditation, and at that time was the youngest IATA agency in India.
The company was named after his mother, Sadhana, who passed away the previous year.
Sadhana Travels is a niche travel agency set up by Ashutosh Sharma.
It has consistently delivered on its unique selling proposition: handling last-minute, door-to-door logistics and travel for journalists and NGOs.
We specialize in supporting those traveling to cover or report breaking news, often in challenging situations like wars, tragedies and natural disasters, in places that are being evacuated or are under security lockdown.
Over the years, our reputation has been built on our commitment to offer 24x7 services for urgent travel, often reading and preempting the news cycle around the world.
Sadhana Travels has become the go-to agency in India for foreign journalists. We covered various crises like the Bhuj earthquake, Tsunami, wars in Iraq, Afghanistan, SriLanka, Libya among others and most recently, Ukraine and Palestine.
Along with this, we also handle travel for corporates and NGOs, and started our Inbound Tour division for custom tours within India for both groups and FITs.
Our Clients
Sadhna Travels has become the go-to agency in India for foreign journalists. We covered various crises like the Bhuj earthquake, Tsunami, wars in Iraq, Afghanistan, SriLanka, Libya among others and most recently, Ukraine and Palestine.
Along with this, we also handle travel for corporates and NGOs, and started our Inbound Tour division for custom tours within India for both groups and FITs.
What People Say About Us
“There are few people in the world you can truly trust, and Ashu is one of them. That time, when I wanted to drive across a remote part of North India—a very complicated and last-minute request—Ashu and his team made it happen with a driver, car, and accommodation, all perfectly arranged.”
Benjamin Wagner,
Former Producer,
TIME Magazine
“Ashutosh has been an essential partner for over a decade. His staff has always come through for me, whether I needed a plane ticket in an emergency or had a very unusual and complex tour request. They always find a way to make it work.”
John Bates,
Photographer,
Associated Press
“The time I needed to interview a subject in a tiny village outside Kolkata with just two days' notice, Sadhana Travels had me on the right train, with a driver waiting, and a place to stay. Without them, it would have been impossible.”
Ellen Barry,
Pulitzer Prize-winning
Reporter,The New York Times
“When you’re covering conflict, you need to know your logistics are flawless. I rely on Sadhana Travels for that peace of mind. They are meticulous and utterly dependable.”
Lynsey Addario, Pulitzer Prize-winning Photojournalist & Author, It’s What I Do
“Thank god for Ashutosh and his team. In the past 21 years, I’ve never once
been disappointed. In fact, just the opposite—more often amazed at how
efficiently they get things done. Even those things that are virtually
impossible. Like tickets at an hour’s notice for a flight that’s overbooked.”
Michael Sullivan,
Southeast Asia correspondent NPR,
“Passionate about arts, culture and education the importance of bridging
peoples and experiences around the world, I have used Sadhana Tours on
numerous curated art, architecture and people-focused tours and have
been very pleased. With great attention to detail, the company created
tours far from the madding crowd!. I would highly recommend them.”
Mike Bruhn,
Culture & Museum
Exhibition Consultant
"Every guide that was
secured for us was so knowledgeable and our accommodations were
amazing. We really enjoyed seeing India privately as opposed to a large
tour group, and we are hopeful that we will be able to return. If and when
we do, Sadhana will be asked to assist us again!"
Al &Hannah Straub,
Wisconsin, USA
I have used Sadhana's services for 6 years for travels throughout India. No
matter my destination, Sadhana has consistently provided a qualified and
professional driver without issue. What I appreciate most is Sadhana's
communication and reliability-- they are like clockwork sending my
itineraries, and my driver name/number the day before a scheduled trip.
They handle my last minute changes and requests, which I really
appreciate."
Katie McClure, Founder,
MIRTH
(US based fashion designer)
"Sadhana Travels handled my travel arrangements over five years that I
spent as a correspondent reporting all over India. They helped with logistics
in some of the most challenging places in the country, found me hotels in
the most forgotten corners, and also planned fantastic adventures for my
family. They were a pleasure to deal with."
Stephanie Nolen,
Foreign Correspondent,
Canada
"For years, the Sadhana team has worked tirelessly to help us get to where
we need to be. That has meant more than a few travel miracles for us, that
they have performed with the sort of ease and precision that can come only
from integrity and experience. We are deeply grateful to have Sadhana not
only as our navigators, but our friends."
Janis Mackey Frayer,
NBC News
"By far the best travel agency for trips to and around India!!! Super friendly staff. Always there for you in case of emergencies, which happen a lot in the life of a foreign correspondent in South Asia . And most important: they dont suggest you the average hotel, festival or sightseeing trip but something much better, something special that you would not have experienced otherwise"
Andrea Spalinger,
Swiss Journalist/ (former) foreign correspondent in Delhi
(for the swiss daily NZZ/Neue Zürcher Zeitung)
I have used Sadhana's services for 6 years for travels throughout India. No
matter my destination, Sadhana has consistently provided a qualified and
professional driver without issue. What I appreciate most is Sadhana's
communication and reliability-- they are like clockwork sending my
itineraries, and my driver name/number the day before a scheduled trip.
They handle my last minute changes and requests, which I really
appreciate."
Katie McClure, Founder,
MIRTH
(US based fashion designer)
Ellen Barry,
New York Times
Hyla &
Bejamin Wagner,
Our Dedicated Team
At Sadhana Travels, our strength lies in our people – passionate experts committed to delivering excellence.
Ashutosh Sharma
Managing Director
Ashutosh founded Sadhana Travels in 1994 at just 19. With over 30 years of specialized experience in air ticketing and travel customization, he brings unparalleled depth and industry insight to secure the best value for our clients. Ashutosh personally customizes travel packages, handles urgent requests for clients like journalists, and meticulously oversees every detail to ensure nothing is overlooked. He is also the co-founder of Amarrass Records, a D-I-Y record label, artist management, booking, and events production company.
Jyoti Chopra
Operations and Customer Service Manager
Since 1999, Jyoti has been the driving force behind Sadhana's air ticketing and client service operations. She manages everything from domestic and international flights to essential travel advice, visa facilitation, and special requests with precision and care. Jyoti is dedicated to ensuring all travel and ticketing requests for our corporate and leisure clients are fulfilled promptly and efficiently.
Rajendra Singh Negi
Manager - Inbound Tours
Hailing from the breathtaking mountains of Uttarakhand, Rajendra is your go-to expert for inbound travel and logistics. From ‘creating itineraries’ from scratch for our guests , he meticulously manages vendor relations, train bookings, and hotel reservations, ensuring a smooth and delightful experience for all our clients exploring India.
Sateinder Singh Rawat
Senior Accounts Executive
A key member of our logistics and customer service team and has been with us since Sadhana started 30 years ago. He brings invaluable operational insight and field support to ensure a seamless travel experience for every client.
Jaswinder Singh
Accounts Manager
With his deep understanding of GST compliance, travel-related taxation, and financial operations, Jaswinder plays a key role in managing invoicing, vendor payments, and financial reporting, ensuring financial clarity and efficiency.
Mahim Safi
Accountant
A vital member of our team since the very beginning, Mahim ans Ashutosh started Sadhana Travels ( he was 16 and Ashutosh was 19 years old). He brings extensive experience to assist both our operations and accounts teams, ensuring seamless financial management and operational support across all our services.
Sanjay
Ticketing and Visa Specialist
Sanjay is the bedrock of our ticketing and visa services. His diligent approach and unwavering eye for detail ensure pinpoint accuracy for even the most complex visa filings, guaranteeing that nothing is ever overlooked for our clients.
Prakash Joshi
Ground Operations Coordinator
The wheels behind every journey, Prakash handles all ground travel for Sadhana Travel Services, driving the team wherever the road takes them, or beyond!! He ensures every trip is smooth, safe, and on time. With a team as close-knit as ours, his reliability isn't just valued, it's essential to how we operate.